Accuity, the leading provider of innovative solutions for payments and compliance professionals, today announced its new brand strategy at Sibos in Geneva.
Accuity’s new brand strategy reflects the organisation’s vision and commercial objectives as it aims to integrate, refresh and restore some of the central sub-brands to further evolve Accuity’s global brand. These include Fircosoft, Bankers Almanac and NRS.
Within these brands Accuity has realigned its offerings to ensure that complimentary products come together under the same brand and better reflect the way Accuity’s product roadmap and innovation agenda are managed around clients’ needs. For example, Fircosoft is now the Accuity risk and compliance portfolio and includes the former Accuity Compliance Link and Trade Compliance products and related data offerings. Bankers Almanac now includes both the Accuity financial counterparty KYC and payments product portfolios. While Accuity’s logo and tagline remain unchanged as the parent brand, the brand refresh has established Fircosoft, Bankers Almanac and NRS as our valuable “hero brands”.
Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance and financial counterparty KYC to data solutions that optimise payments pathways. With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, Accuity’s portfolio delivers protection for individual and organisational reputations.
“Accuity is renewing its brand strategy in order to provide more seamless support to our clients,” said Hugh Jones, President and CEO, Accuity. “It is our job to protect our clients’ reputations by redefining industry best practices in payments and compliance, and transforming how they transact and manage risk. By reshaping the Accuity portfolio, we are better equipped to do this and enhance our position as our clients’ trusted partner.”
The new branding strategy was revealed to the market at Sibos, the world’s premier financial services event which this year is being held at Palexpo in Geneva from 26-29 September. Accuity is exhibiting at stand #A39.
Accuity has already launched an updated website that reflects the new brand and product strategy.
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Notes to editors
Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance, to flexible tools that optimize payments pathways. With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, our portfolio delivers protection for individual and organizational reputations.
Part of The RELX Group, one of the world’s leading business information and data providers, Accuity has been delivering solutions to banks and businesses worldwide for 180 years.
About Accuity at Sibos 2016
Accuity will be at Stand A39 at Sibos 2016. Please come and see us in person and click here for more information.